Anyone else see the BBC documentary 'Drowning in Plastic' on Monday?
Even if you didn't, you've probably seen something about it on social media.
It was hard to watch. Reactions were along the lines of 'shocking', 'heartbreaking' and 'depressing'.
Some folks couldn't even bring themselves to watch to the end.
The scale of the plastic pollution problem is so gargantuan, it can be tempting to stick your head in the sand. It's not nice feeling helpless.
But what if were are actually at a tipping point?
The World Wildlife Fund (WWF) reminded us that this is a call to action.
"As the ocean plastic crisis becomes ever more apparent, more and more people are taking action to be part of the solution. Are YOU one of them?"
And in this situation it's really helpful to know about Sineks Law of Diffusion of Innovation.
New things take time to take hold in our society. Whether it's a new product, idea or even tackling an environmental crisis.
We just need to get to the point where the early majority gets involved.
The innovators are 2.5 per cent of the population. They are the ingenious folks who first became aware of the plastic problem and produced canvas bags and other solutions so we had alternatives to plastic.
The early adopters are the 13.5 per cent of the population who knew with their gut instinct that plastic was bad news, and took their own initiative to do something about it. They 'just get it', so they sought out their canvas bags and took them to the supermarket, just like in the Tim Minchin song (link below!).
The early majority kicks in after the tipping point, at around 15 to 18 per cent of the population. That's not very much is it?!
But to get to this point, first we have to cross the chasm that lies between the early adoptors and the early majority. I believe we are currently sitting in the chasm of the plastic pollution crisis.
It's a bit gloomy down here...
'Depth Over Distance. Saunton Beach, North Devon.
So how do we cross the chasm?
The difference between early adopters and the early majority is this: people in the early majority have to know someone personally in their life who is already taking action to reduce their plastic consumption.
The late majority will get on board organically because 'everyone else is doing it'.
And as for the laggards, we won't have to worry too much about them when single-use plastic is no longer produced.
So where do you sit with all this?
Are you keeping faith and inspiring others by taking action to reduce your use of plastic?
Don't underestimate the power of being the change you'd like to see.
Onwards my friends! Our beaches, oceans and our very survival depend on it...
Amy Jobes Art
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BBC Drowning in Plastic
WWF ten tips to reduce your plastic footprint
Simon Sineks Law of Diffusion of Innovation
Tim Minchin Canvas Bags. Warning! May contain fruity lyrics!
Amy Jobes, North Devon artist with a passion for the environment
"If you truely love nature, you will find beauty everywhere" - Van Gogh